“Develop a stand for presentations of the new Mazda 3 model in the largest shopping centers of Moscow and St. Petersburg".
The task is interesting, but more complicated than it seems at first sight. In addition to a spectacular exhibition, it is necessary to ensure the car, the cabin and trunks are accessible. The stand should also let visitors make an online booking for a test drive in Mazda showrooms all over Russia. It must also meet the strict requirements for exhibiting in public areas: meet fire regulations, do not block the passage for visitors and do not impair the mall as a whole.