The main task was to manage the social media accounts for the Rémy Cointreau brands: Rémy Martin, Cointreau and Metaxa.
The most difficult task with managing the social media accounts was with compliance. We followed the strict guidelines provided by the global office as well as the localization of materials. We did this in such a way that we did not go beyond the limits specified by the client.
While working on this project, we were faced with the following tasks:
• To build a communication strategy
• To design the rubricators
• To create a holistic visual concept
• To make unique content:
- 3D videos
• To develop a content plan
• To adapt materials from the global office
• To write post texts
• To purge the brand's account of inferior audience
• To integrate opinion leaders' publications into the profile's overall content grid
• To create and implement additional advertising campaigns