We are all hunters. And all we want is prey. But only the very best become true predators. Pride is the place for the most dangerous brand hunters. As the king of the pride, the company leads hunters to track down the most iconic collections.
The brand's style is essentially an untamed visualization of nature: leaves, tree branches, stones, water, leather, and wool. All of these elements serve as patterns for different purposes: anything from the background on a social media post to ads for a new collection.
This creates a highly flexible visual system: it can be adapted to any season and used on branded items. This visual language makes it easy to expand, adjust, or change the concept from year to year.