Football stands were installed in the points of sale. The promotional team was equipped with branded t-shirts and glasses for tasting, which we designed and produced for this occasion. The promoters invited visitors of the mall to try St-Rémy French Cola, to participate in a kicker tournament and win prizes from St-Rémy - branded t-shirts and bottles.
In the bars, waiters wearing branded t-shirts offered guests to taste St-Rémy XO and VSOP drinks, taking advantage of "2+1" proposal. As well as that, waiters invited guests to play kicker and win St-Rémy prizes.